AI is new. Good design is not.

The Long View

Designers have always been here.

When Gutenberg’s press replaced the scribe, readers complained. Machine-made type gave them headaches. Fonts designed to mimic handwriting were described as having an uncanny valley effect.

Every technological shift meets resistance. Designers have an obligation to engage the technology and ensure it’s designed with ethics and empathy at its core.

Every time design was disrupted by tech, our work got bigger.

We believe AI is the biggest shift yet.

10,000 B.C.E.

The scribe. Every mark a labored decision.

1455 C.E.

Gutenberg. Type at scale.

Now

AI tools. Design at new scale.

How We Work

The rider directs.
The horse runs.

AI is fast. Designers have taste.
The work at Brain Co. requires both.

We use AI to accelerate research, generate options, and remove low-value work from the process. But we don’t outsource judgment. We don’t outsource taste. We don’t outsource the decisions that actually matter to the people using what we build.

AI doesn’t compete with designers. Designers direct it. That distinction is the difference between a tool and a replacement.

The Work

Considered work on problems that matter.

Across healthcare, finance, and government, in industries that couldn’t afford to be wrong.

Government · Construction

Automated Construction Permitting Every stalled permit is a home unbuilt, a business unopened, a city that can’t grow. Brain Co. turns months of bureaucratic delay into days.

0% Faster review

$0M+ Projects unblocked

Finance · Insurance

AI Policy Stack Analysis The difference between covered and exposed is buried in a stack of policy documents. Brain Co. finds it before the claim does.

0× Faster analysis

↓ Risk Coverage gaps found

Healthcare · Clinical

Healthcare Pathway Optimization Patients don’t fall through the cracks because of bad intentions. They fall through because of bad systems. Brain Co. fixes the systems.

0% Better outcomes

0% Less admin work

The Honest Pitch

This is not a fully staffed, well-oiled design machine. Yet.

We are a small team of designers who believe the hardest problems deserve the best design. We came from Nike, Apple, Airbnb, Frog, Google, Meta, and Duolingo. We chose this.

We don’t have a design system for everything. We don’t have a process for every situation. We have taste, judgment, and the willingness to figure it out.

1:8

Designer to engineer ratio

Industries we design for

Easy problems

∞

Room to shape the practice

Who We’re Looking For

Problem-solvers,
not turd-polishers.

Designers who push back and then ship.

Problem over medium

You don’t default to screens. You follow the problem into whatever form it needs to take — service, system, interface, or all three.

Research and craft

You believe the quality of the output reflects the quality of the thinking that produced it. You hold both to a high standard.

Push back and ship

You’re not a service provider. You’re a partner. You challenge briefs, propose alternatives, and then execute with discipline.

Comfortable with uncertainty

You thrive in ambiguity. You’re energized by problems that don’t have a template, and frustrated by ones that do.

If this is the room you’ve been looking for, introduce yourself.

We’re not always hiring for a specific role. We’re always interested in the right person.

Join the design team at Brain Co. →